And people see it because it’s a post from a friend.
Your ordinary digital ad is not necessarily going to be seen. Here’s why:
47% of consumers use AdBlock technology, so traditional
digital advertising channels often have limited effectiveness.
Facebook limits ad reach on their platform – they want advertisers
to pay to boost their posts. Facebook does not restrict
user-generated content - they want users to share photos. So
Octothorpe+ has 100% reach.